Lecture at the British Embassy

Dr. Trude Sundberg demystifies numbers in her lecture ‘Behind the Numbers’ at the British embassy this September. The session focusses on how to critically assess how others use statistics and numbers as well as how to tell convincing and powerful stories yourself. By using relevant data commonly used by the different parts of the British Embassy, the session, provided to all Embassy staff at the British Embassy Beijing, emphasised how we can use and assess information in a critical way so as to tell accurate, credible and meaningful stories that can have a positive impact on the wide range of audiences the embassy works with. These are crucial everyday skills as we see and use statistics at work, at home, in media and not least through our smart phones and social media.

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